iPhone 8 and iPhone 8 PLUS are two of the latest flagships of Apple Company. iPhone X is also one of the latest flagships but it is taking some delays to be released on the markets. Apparently, it is bound to have its pre-order date starting on 27th of October this year, and its release is going to be on the 3rd of November. As both iPhone 8 and iPhone 8 PLUS have been exposed to the public earlier than the iPhone X, it is supposed to have some overwhelming sales. This is in consideration that these two iPhone models are also the upgraded versions of iPhone 7 and iPhone 7 PLUS, respectively.
Apparently, this is not what is happening in the market. Even with the new features and specs that have been integrated with the iPhone 8 and iPhone 8 PLUS, it is still perceived by many as just similar with the iPhone 7 and iPhone 7 PLUS. As a result, there have been more sales for the iPhone 7 and iPhone 7 PLUS than the iPhone 8 and iPhone 8 PLUS despite the fact that those are the latest released yet.
But, what could have driven this sales performance in these iPhone models?
As it turns out, there are at least two factors that are at play. One is the lower price tag of both iPhone 7 and iPhone 7 PLUS and another is that the iPhone 8 and iPhone 8 PLUS do not have the necessary promotions from the company itself. As what it seems to be, the company is more focused on the progress of the iPhone X rather than the performance of what have been already released.
More affordable price for iPhone 7 and iPhone 7 PLUS
As expected by the analysts, iPhone 7 and iPhone 7 PLUS have decreased their prices with the release of iPhone 8 and iPhone 8 PLUS. The upcoming release of the iPhone X is also seen as one of the factors as to why the iPhone 7 and iPhone 7 PLUS can be owned at a lesser price than what has been set upon their release. Apparently, this has been the trend when it comes to devices.
iPhone 7 and iPhone 8, as well as the iPhone 7 PLUS and iPhone 8 PLUS, have more or less the same specs and features. This makes the many users wonder why they would opt for an upgrade to be either iPhone 8 and iPhone 8 PLUS when in fact, it would only give them almost the same services and functions as the iPhone 7 and iPhone 7 PLUS that they currently possess.
Thus, one of the reasons why more people are settling with their iPhone 7 and iPhone 7 PLUS rather than upgrading to iPhone 8 and iPhone 8 PLUS. Some of those who do not want to do the upgraded versions of iPhone 7 and iPhone 7 PLUS want to wait up for the iPhone X, the 10th anniversary iPhone of Apple Company, as it has been integrated with more advanced specs and features that both iPhone 8 and iPhone 8 PLUS have.
iPhone 8 and iPhone 8 PLUS are not very well promoted
Well, another factor why iPhone 8 and iPhone 8 PLUS are not getting as many sales as iPhone 7 and iPhone 7 PLUS do is because of the promotions. Apple Company might have disregarded the fact that they already have two of their latest flagship in the market and that those would also need their attention in order to have an excellent sales performance.
However, what is happening seems to be that the company is way too focused on the production of the iPhone X that they have somehow forgotten that they already have both iPhone 8 and iPhone 8 PLUS on the running. Although not a total defeat for the company, this can still give them a negative image to its users. Especially, iPhone 8 and iPhone 8 PLUS are not regular iPhones, they are actually the upgrades of iPhone 7 and iPhone 7 PLUS and apparently, the predecessors are having much time with the buyers.
These are two of the most looked at factors as to why the iPhone 7 and iPhone 7 PLUS are getting more attention. Thus, the company should look more closely into this matter and find a way in order to have the proper promotions that iPhone 8 and iPhone 8 PLUS deserve. But, of course, this also does not mean that they should think less of the upcoming iPhone X too.
You may be one of those who have purchased the more affordable iPhone 7 and iPhone 7 PLUS. It is also possible that you got attracted to the newest iPhone 8 and iPhone 8 PLUS. iPhone X can be what you are looking forward to having too. Either way, you should protect your phones at all cost. You need to be able to maintain their awesome exteriors and make it an accessory to have the best outfit ever. You can refer to these suggestions.