A Look Ahead: What Innovations And Technologies Can We Expect From Apple In 2023?

Posted by iCoverLover on Jan 19, 2023

The year 2023 will be huge for Apple. There are some new, new-ish and updated products and services rumoured to launch this year. And we are already excited! Let's review what updates about Apple's products, Apple services, and so on we can expect in 2023. Read on for more details. 

Apple's product lineup


Another product to expect from Apple in 2023 is the HomePod, a follow-up to the prior smart speaker that was discontinued from production in March 2021. But according to Ming-Chi Kuo, Apple's analyst, and Gurman, Apple will be making a full-sized HomePod in 2023.

Users of the new HomePod will be able to enjoy the improved sound quality and faster performance thanks to its similar size to the original HomePod, but with the added benefit of running on the S8 chipset.

MacBook Air

Gurman has reaffirmed the release of the 15" MacBook Air in 2023. It was said that the new MacBook Air will feature a display size similar to the 16-inch MacBook Pro, but with the added benefits of being lighter and thinner in design, making it an ideal choice for those who need a laptop with the same features but with a more portable form factor.

Augmented reality and virtual reality headset 

There has been news about the augmented reality and virtual reality headsets that will be released in 2023. 

Virtual reality headset - example

The glasses are said to be called Reality Pro, and this will be the first truly new product in a long time from Apple, which until now has been content with releasing refurbished phones, tablets and laptops every year. The Reality Pro is said to feature a mix of VR and AR technology, and it is said to run the new xrOS operating system. Precisely because of the great work on it, the next iOS 17 operating system should contain fewer functions than we are used to.

The Reality Pro will feature an M2 chip and more than 10 cameras, and the lenses are said to boast the highest resolution of all the competition. Apple wants to integrate the device seamlessly into its ecosystem, which will create its own version of the Metaverse. The Metaverse didn't really catch on and the company Meta recorded a huge financial loss just because of it, but we all know that Apple is in a league of its own when it comes to promoting and connecting its products, and if anyone knows how to make the Metaverse attractive to the masses, it's Apple .

Apple is expected to reveal the device in the first half of 2023, before its traditional Worldwide Developers Conference, which will take place in June, and the Reality Pro is expected to go on sale in September or October.

iPhone 15 "Ultra"?

Rumours suggest that the company will take a similar approach with this year's flagship iPhone lineup. Instead of the iPhone 15 Pro Max, it looks like we will be joined by the “iPhone 15 Ultra”, which will be placed above the iPhone 15 Pro.

The naming is not unusual for Apple. The company has recently launched an extreme version of its smartwatch – packed full of various features – called the Apple Watch Ultra.

The Apple iPhone 15 Ultra moniker kind of makes sense, and by moving away from the Pro model in the name, Apple will better justify any differences Apple chooses to bring to its two most powerful iPhones in 2023. It's likely that the 15 Ultra will be more than just a bigger screen and battery, as is the case with the current iPhone 14 Pro and Pro Max.

M3 chip iMac

According to Mark Gurman, the new iMac, which is set to be released in 2023, is said to be equipped with the latest tech, including the M3 chip, which promises to provide users with a faster, more efficient computing experience.

But other information about this M3 chip in the iMac is yet to be leaked, and neither is the release date official. 

Apple's services 

Customers can enhance the experience of owning Apple products with Apple's services. Apple's services like Apple TV+, Apple Music, Apple arcade, Apple fitness+, iCloud+, and Apple news+. 

People will be able to enjoy a more seamless streaming experience and a modernised user interface when the new version of the Apple TV is released in 2023.

Apple's Impact on the Technology Industry & Future Outlook

Apple logo_building

Apple has created new opportunities with a real impact on the technology industry. They have made game-changing devices like iPods and iPhones. Also, they have turned PCs and laptops into equipment that is needed in our daily lives. 

Apple's future outlook is expected to be an accumulative stock buyback of $85 billion after deploying ~$90 billion in FY2022. We also expect the corporation to boost its income by 10%.

Apple is not planning any major updates to the iPad, AirPods, Apple TV and Apple Watch product lines for 2023.


In 2023, technology will have come a long way, with the emergence of Augmented Reality and Virtual Reality headsets, a 15-inch MacBook Air, the HomePod, the M3 chip and more, all of which are sure to revolutionise the way we interact with technology.